In this conversation with Mike Fahrion we unravel the secrets to successful IoT go-to-market strategies. We discussed the importance of customer-centric approaches, product-market fit, scalability, and the game-changing impact of AI in IoT analytics.

Mike raised a crucial point: not only does the technical infrastructure need to scale, but processes within the enterprise must scale to meet variable demand.

We elaborated on the risks of being a customer-driven organization and several other topics vital to running a successful IoT business.

Here you can find my meeting notes:

https://www.thingrex.com/go_to_market/

Any feedback is very welcome!